[PCST] Research Report about Science in TV and Radio in Europe now online
Markus Lehmkuhl
kuhle at zedat.fu-berlin.de
Fri Apr 15 09:04:17 UTC 2011
Dear Colleagues,
I would like to call your attention to a final research report about
Science coverage in TV and Radio in 13 European Memberstates (Audio
Visual Science Audiences (AVSA)). It is now available on the projects
website http://www.polsoz.fu-berlin.de/en/kommwiss/v/avsa/index.html.
<mailto:pcst at mailmanlist.net>
The project was funded by European Commissions' seventh framework
programme and has classified science programmes in Europe and its
perception by different sections of the European public.The work was
divided into three parts.
1. AVSA described what science, and in what amounts, is actually
communicated by science programmes in Europe; trends or results,
relevant scientific expertise concerning current non-scientific subject
matters, more or less established scientific findings, concepts or
theories that are transmitted in a costly way, or scientific
explanations with regard to assumed every day needs of the public.
2. AVSA linked the classification of science programmes with their use
by recipients. It clarified, how many people from different sections of
the European public do perceive science programmes.
3. AVSA linked science programmes with judgements of focus groups that
help to assess, how different sections of the European public perceive,
what about science is offered by science programmes.
If you have any questions, please contact me.
best regards
markus
--
Dr. Markus Lehmkuhl
Coordinator
Freie Universität Berlin
Arbeitsbereich Wissenskommunikation/Wissenschaftsjournalismus
T +49 331 5889 933
M +49 1577 8957839
www.markuslehmkuhl.de
kuhle at zedat.fu-berlin.de
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